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Technical takes on web, AI, and growth.

Direct notes on what actually works in production: no textbook theory, just what we've verified on real projects.

Line-art illustration of a man shown from the chest up, with a speech bubble above his head reading "AI" surrounded by small decorative dashes; the man holds a smartphone in both hands, with spiral details and a small X drawn on his shirt.
Digital
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Inside Vibe Design: An Agency's Field Guide to Designing with AI in 2026

Why 92% of companies use AI with no measurable results, and how to actually use it in the design process: research, the right tools, brand consistency.

Filippo Oteri
Filippo Oteri
6 min read
Laptop screen showing a professional website homepage being designed, clean fast-loading layout, design studio setting in Milan.
Digital
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How to Build Professional Websites That Convert: UX, Copy, Security, and Performance in Milan

UX, copy, security, and performance: the four elements that must work together to turn a Milan business website from a shopfront into a real customer generator.

Filippo Oteri
Filippo Oteri
8 min read