SEO/GEO a Firenze

Almost 1 in 2 searches now ends with an AI answer, not a click to your site. When an AI-generated summary appears, organic clicks drop by up to 61%. This isn't a future scenario — it's already the norm for nearly half of Google searches. Traditional SEO optimizes to be found among the links. GEO optimizes to be cited inside the answer — in Google's AI Overviews, in ChatGPT, in Perplexity. They're related but different disciplines: a page that ranks well on Google isn't automatically readable by a language model. Most agencies still sell SEO like it's ten years ago: keywords, backlinks, articles written for the algorithm instead of the reader. The result is content that ranks but doesn't drive traffic, because the systems answering searches directly don't find it clear enough to cite. We build content and structured data readable by both Google and generative engines. Correct schema markup, information architecture built around search intent, content that answers the question instead of circling it. The goal isn't to show up in a list of links — it's to be the source the AI cites when it answers. The process starts with a technical audit of the existing site, moves to fixing the data structure, then to intent-driven content. After launch, we track both Google rankings and citations inside generative engines — two different metrics that need different tools.